Turning Consumer Insights Data into Earned Media at Scale
How We Turned First-Party Consumer Sentiment Data Into Ready-Made Stories for the Trade Press — Landing Coverage Across Food & Bev, Beauty, Pet Care, CPG and More.
Putting Yogi on the map for enterprise CPG
Yogi is a consumer insights platform for CPG brands, enabling them to understand consumer sentiment across the web — with actionable insights that inform marketing, product development and sales strategy.
Three goals shaped the brief.
Establish credibility in the marketplace
- Get featured in publications their target enterprise CPG buyers read and trust
- Build reputation through third-party validation
- Target a niche audience of ~2,000 enterprise CPG accounts
Leverage their data for newsworthy content
- Turn first-party data into newsworthy, ready-to-publish stories
- Position Yogi as a Unified Voice of Customer leader
- Use unique insights to generate sustained media interest
Build executive thought leadership
- Position CEO Gautam Kanumuru as an industry expert
- Feature CPO and VP of Insights for technical authority
- Share expertise on consumer insights and CPG industry challenges
A multi-angle campaign engine.
We developed and executed a number of campaigns to put Yogi in front of CPG decision makers — combining reactive commentary, proactive data drops and exec-led narrative.
- 01
Positioning Yogi as an expert source on topical issues like trade tariffs and food dye bans
- 02
Packaging and releasing data studies and findings as ready-made stories for the media
- 03
Telling Yogi's value prop through clients like Unilever and Skullcandy
- 04
Developing talking points for the CEO and securing interviews and exec profile features
Sample of Media Wins
How CPG Brands Can Track Price-to-Value Perception During Tariff Disruption
Gautam Kanumuru, CEO & Co-Founder of Yogi — Interview Series
How Unilever, Skullcandy Are Using AI to Drive Consumer Insights
Higher Pet Food Prices Frustrate Consumers
Comparing Apples to Serums: Why Beauty & Personal Care Products Need Better Benchmarks
Candy and Snack TODAY — July/August/September 2025
Managing Consumer Trust Through Price-to-Value Insights Amid Tariff Disruption
Yogi Launches Ask Yogi: Conversational AI That Turns Feedback Into Insights
CDU Q&A: Understanding the Role of Incentivized Reviews in Beauty Product Development
Rising Prices and Shrinking Bags: Can Potato Snack Brands Retain Customer Trust?
How Food and Bev Brands Can Track Price-to-Value Perception Amid Tariff Disruptions
Start turning data into media coverage
Book an intro call today and we'll talk you through the types of stories your brand should tell.