Bespoke Data, Breaking News: The Newsjacking Strategy Behind Dimers' Coverage
Newsjacking, Original Data Studies and Exec Interviews Landed Dimers Coverage Across USA Today, Sports Illustrated, Yahoo Sports, Athlon Sports and More.
Putting Dimers on the sports media map
Dimers is a consumer brand of Cipher Sports, providing sports analytics and predictions data for fans, bettors and the media that cover them.
Three goals shaped the brief.
Increase brand awareness
- Establish Dimers as a recognized name in sports data and predictions
- Target sports publications and top tier consumer media
- Build recognition among sports fans and media
Gain third-party validation
- Secure citations from reputable sports publications
- Get reviews and mentions that validate their data quality
- Build credibility through external endorsements
Improve Google Search and LLM performance
- Land in Google Top Stories for sports-related searches
- Use PR coverage to strengthen domain and increase mentions in ChatGPT
- Increase organic search traffic through improved domain authority
A multi-angle campaign engine.
We developed and executed a number of campaigns to put Dimers in front of sports media — combining reactive newsjacking, proactive data drops and exec-led narrative.
- 01
Newsjacking topical news stories across major sports leagues and offering reporters bespoke data analysis to aid their coverage
- 02
Developing and publishing original data studies on the Dimers website and offering these findings to journalists
- 03
Developing talking points for the CEO and securing interviews and profile articles
Sample of Media Wins
First Four predictions, picks for 2025 March Madness games today
First Four predictions, picks for 2025 March Madness games today
Men's March Madness games today: Game times, predictions, how to watch
Yankees Torpedo Bat Strategy Is Starting to Show Cracks
Yankees Torpedo Bat Strategy Is Starting to Show Cracks
Yankees Bold Bat Move Backfiring for Some Players
Yankees Bold Bat Move Backfiring for Some Players
New Report Shows Impact of Torpedo Bat Usage For Cal Raleigh of Seattle Mariners
New Report Shows Impact of Torpedo Bat Usage For Cal Raleigh of Seattle Mariners
Adam Fiske, CEO and Co-Founder of Dimers — iGaming Interviews
Tigers Owners Regarded as One of the Best in Baseball by MLB Fanbase
Tigers Owners Regarded as One of the Best in Baseball by MLB Fanbase
What Our Client Says
The team at Axonomy gets the world of data-led PR. They work as a partner helping to guide our in-house analyst on the data that's required for each story, and are experts at spotting trending themes in the media that we can then shape our data stories around.
Want to unlock the power of your data?
Book an intro call today and we'll talk you through the types of stories your brand should tell.